MBA PROGRAM IN MARKETING AND SALES

Master's and PhD in Sales and Marketing are specialization programs for graduates or masters, as well as young professionals who wish to work in the marketing or commercial sector. Knowing how to use the right tools to promote or sell products and services has enormous benefits for career advancement and business growth.

Training program

The MBA marketing program is aimed at a contingent of certified marketers and other specialists in this field, as well as those wishing to master this specialization, graduates of other profiles.

In most business schools, the program consists of four main blocks: sales management; public relations; strategic marketing.

The full-time MBA programs include a compulsory block "General principles of marketing organization", in which students https://freeessaywriters.net/ have an understanding of the subject as a management system for the development of a market-oriented business.

• Sales management

Students will learn how to organize marketing in a company, including the formation of a divisional structure. In this unit, students gain knowledge of product category management and understand the science of product pricing. For training, you need to know the general principles of business management.

The sales management block introduces students to the categories of target customers, sales organization, and sales management. Students will have an idea about the organization of sales in the company, its structure, the composition of specialists in the sales management structure, current sales and methods of their planning.

• Public relations

Marketing communications are presented in the program by the main concepts: target audience; means of communication. The last component includes the entire set of tools:

1. Advertising.

2. Public relations.

3. Direct marketing.

4. Branding.

5. Loyalty programs.

6. Personal selling.

7. Strategic Marketing.